In 2015, the United Nations adopted a series of 17 Sustainable Development Goals (SDGs) – with a total of 169 targets — to promote a universal call to action to eradicate poverty, protect the planet, and ensure peace and prosperity for all by 2030.

While the concerted pursuit for a greener future has certainly seen elements of progress – in areas such as poverty reduction, maternal and child health, access to electricity, and gender equality – the steady pace of such advancements, coupled with the unprecedented challenges unearthed by the COVID-19 pandemic, have made it abundantly clear that these ambitious initiatives are far from satisfied.

Yet, with a surge in high-level leadership and solidarity, there’s still a chance to take the 2030 agenda from pipedream to a deliverable that can be accomplished together. Of course, the challenges are immense, but the resilience and acceleration of transformation demonstrated over the past two years alone is proof that a brighter future is possible if we want it urgently enough.

To give you some grounds for optimism, here are some positive victories to note moving forward…

Commitments to more responsible consumption and production

A recent initiative launched by Morrison’s to remove the use-by dates from their own-brand milk cartons will spearhead change in consumption and production habits for the foreseeable. By encouraging customers to gauge the usability of their dairy produce through a simple ‘sniff test’, Morrisons aims to save 490 million pints from being wasted each year.

Of course, there’s still plenty to be done to meet the 2030 sustainability agenda, but this responsible leadership and action is certainly a step in the right direction.

Tackling the digital divide

Less than half of the population has reliable access to high-speed internet, and with many essential services moving online in the wake of the COVID-19 pandemic, the urgency to tackle the digital divide and expand broadband access is greater than ever.

The UK Government’s £5bn ‘Project Gigabit’ is a promising start on a more localised level, aiming to accelerate access to next-generation gigabit-capable infrastructure in hard-to-reach areas, but the challenge to expand such a rollout beyond our nation remains. Hopefully, advancements in some shape or form will be made throughout 2022.

An increase in water use efficiency

While much of the world is still transitioning from the dangerous mindset that water is a plentiful resource, digital technologies within the water sector are beginning to accelerate the learning process and address issues of water scarcity and quality for the better.

By enabling more efficient and effective use of water through smart management – including smart pipes, smart meters, soil sensors, remote irrigation management systems, consumption control applications and e-billing – we can achieve SDG 6, together. Take a look at our product range to see our service can support mindful water usage and protect this precious resource.

To find out more on the United Nation’s 2030 agenda, and to see how you can get involved in the movement, visit