Advancements within the environmental sector have been happening at pace over the last few months – with many legislation changes looming as well as consumers, businesses, and communities making changes to protect the planet.

Here’s a quick-fire round-up of some of the most prevalent trends that have surfaced recently…

Tackling greenwashing by brands

With more organisations than ever before committing to sustainability targets and making their operations ‘greener’, the UK’s Competition and Markets Authority (CMA) has urged the Government to take more action to prevent greenwashing.

It recommends the introduction of legislative definitions for widely used sustainability-related terms that consumers see on products and packaging – including ‘carbon-neutral’, ‘compostable’, and ‘recyclable’.

It was only earlier this year that Innocent Drinks had its TV advert banned in the UK following greenwashing concerns raised by the country’s Advertising Standards Agency (ASA). Will more follow?

Assessing your water usage to reach Net Zero

An article from Forbes highlights how making water efficiencies could collectively cut greenhouse gas emissions by 12 million tonnes over the next eight years.

Sourcing and using water sustainably is a challenge that’s only getting more urgent. An increasing number of climate events are impacting supply chains because of floods, droughts, and water scarcity. Meanwhile geo-political events, like the war in Ukraine, are also directly impacting global supply chains.

Businesses will need to bring carbon into the conversation on water — recognising that water efficiencies will help to cut greenhouse gases and take concrete steps now to help achieve that.

European data center operators set water efficiency metric

A group of data center operators has told the European Commission how much water it will use, as part of a target to improve efficiency and conservation.

The Climate Neutral Data Centre Pact initiative — which includes 74 data center operators and 23 associations in Europe — has said it will limit the amount of water it uses to 400 millilitres per kilowatt-hour of computer power.

The proposal illustrates that every data center facility should be treated like it was in a high-stress water area and will consider regional water issues and the percentage of non-potable water used.

That’s all for this month: catch up on more environmental news in our next instalment. If you have any water conservation queries, please contact our team of specialists. Call: 01226 244 200, or email: enquiries@waterguard.co.uk.